Go First Airline Advertising

Inflight advertising is a special way to reach a desirable audience while they're flying. Imagine your brand’s message displayed in the comfortable and stylish setting of an airplane. By working with Media Space Advertising, a top inflight advertising agency, you connect with a range of wealthy and influential people.

Although it might cost more than traditional advertising, the benefits can be huge. Your brand will get great exposure and recognition, helping to build trust and loyalty with a focused audience.

Inflight Advertising

Inflight advertising refers to promotional content displayed to passengers during their flight. This can include ads shown on seatback screens, in-flight magazines, and even on overhead compartments or safety cards. It’s a way for brands to reach travelers while they’re in a captive environment, making it a unique opportunity to engage with a targeted audience in a setting where they are likely to pay attention.

Why inflight Advertising?

Inflight advertising is effective for several reasons:

• Captive Audience: Passengers are often focused on their surroundings and more receptive to ads, as they have limited distractions compared to other environments.
• Affluent Demographic: Air travelers are typically more affluent and influential, making them a valuable audience for many brands.
• Premium Environment: The setting of air travel exudes a sense of sophistication and luxury, which can enhance the perceived value of your brand.
• Extended Exposure: Ads can be seen multiple times during a flight, providing repeated exposure that helps reinforce your brand message.
• Targeted Reach: By choosing specific routes or airlines, you can target specific demographics or business sectors, increasing the relevance of your advertising.
• Enhanced Engagement: Inflight media often includes interactive features, offering more engaging ad formats that can capture passenger interest effectively.

Inflight advertising comes in various formats, each designed to capture passengers' attention in different ways. Here are some common types:

• Aircraft Exterior Wrap

Aircraft wraps feature advertisements that cover the entirety of the plane, providing extensive exposure from every angle. This unique advertising medium ensures complete 360-degree press coverage, maximizing visibility and impact.

• Back Seat Advertising

Seat Back Branding refers to the placement of branding materials on the meal trays positioned behind the seats in our setup. This strategic placement ensures visibility and exposure of your brand to passengers during their journey.  Seat Back Branding not only enhances brand visibility but also provides a direct means of reaching your target audience throughout their travel experience.

• Cabin Bulk Head

Bulkhead walls, which divide various sections of the aircraft cabin, provide significant advertising opportunities. By featuring branding or promotional content on these walls, advertisers can ensure extensive visibility throughout the cabin, reaching a captive audience.

• Head Rest Cover

The airline now displays advertisements on headrest covers across its fleet of aircraft, reaching all 180 seats per plane. This initiative transforms headrests into effective advertising space, maximizing brand visibility and engagement with passengers throughout their journey. It's a strategic move to enhance revenue and customer interaction while maintaining passenger comfort and aesthetic appeal in the cabin.

• Window Panel

Throughout the duration of each flight, advertisements will be strategically placed above the windows inside the aircraft, ensuring uninterrupted visibility to passengers. Each aircraft is equipped with a substantial number of advertising panels, typically ranging from 32 to 40, providing ample opportunities for advertisers to reach their target audience effectively. This placement not only maximizes exposure but also ensures that the advertisements remain in view throughout the entirety of the journey, making them a highly impactful and effective means of communication for brands.

• E-Boarding Pass & E-Ticket

Ads will be integrated into electronic boarding passes and airline tickets, depending on the check-in platform. Brand creative will be showcased as banner ads within the PDF ticket format, offering clickable links that direct users to the brand's homepage. Additionally, advertisements can appear in the confirmation email sent with the boarding pass, positioned below passenger details to maximize visibility.

• Inflight Announcement

Flight crew members have the opportunity to deliver tailor-made announcements or play pre-recorded messages to all passengers via the in-flight PA system, which is specifically available on domestic flights.

• Inflight Sampling

In-flight Sampling involves the distribution of a diverse range of product samples to every passenger on board. This initiative aims to provide travelers with the opportunity to experience and evaluate different products during their journey. By offering various samples, airlines not only enhance passenger experience but also allow brands to showcase their offerings directly to a captive audience. This practice is a strategic way for companies to gain consumer feedback and potentially increase brand recognition and loyalty among travelers.

• Tray Table Back

Every time a passenger lowers their table tray in front of them during the flight, they will have the opportunity to see your message if you choose to use this method of in-flight advertising. This ensures that your message reaches passengers in a captive environment, making it a strategic and effective way to communicate with a targeted audience throughout their journey.

• Overhead Bin Panel

Moving from the front to the back of the cabin, overhead bins provide a distinctive large-format canvas for branding. This panoramic branding approach ensures the highest visibility throughout the flight, resulting in superior brand recall.

• Boarding Pass

Passengers are encouraged to carry a printed copy of their boarding pass to ensure that any advertisements printed on these documents receive undivided attention. These documents are utilized at various stages throughout the journey, guaranteeing repeated visibility for the advertised content.

Benefits of Airline Advertising:

Airline advertising offers several unique advantages for brands looking to reach a diverse and engaged audience. Here are some key benefits:

Airline advertising offers several unique advantages for brands looking to reach a diverse and engaged audience. Here are some key benefits:

1. Targeted Audience

Business Travelers: Many airlines cater to business travelers, offering a prime audience for products and services targeting professionals.

Frequent Flyers: Regular passengers are often loyal customers who can be highly receptive to targeted messages.

International Reach: For global brands, inflight advertising provides access to international travelers across different markets.

2. High Engagement

Captive Audience: Passengers have limited distractions and are often more focused on inflight entertainment, making them more likely to notice and engage with ads.

Extended Exposure: Ads on seatback screens, magazines, or tray tables can remain in view for the entire duration of the flight, leading to extended exposure.

3. Exclusive Environment

Less Clutter: Inflight ads are typically viewed in a relatively uncluttered environment compared to other media channels, which can lead to higher visibility and impact.

Luxury and Premium Feel: Many airlines offer premium services, and advertising in this setting can enhance the perception of a brand as being upscale or sophisticated.

4. Positive Association

Travel Experience: Associating a brand with the positive experience of air travel can create favorable impressions and strengthen brand recall.

Association with Comfort: Ads in a comfortable and high-quality environment can positively influence how passengers view the advertised brand.

5. Innovative Opportunities

Interactive Ads: Some airlines offer interactive advertising options on seatback screens, allowing for more engaging and immersive brand experiences.

Customizable Campaigns: Brands can often tailor their campaigns to specific routes, flight durations, or passenger demographics for a more targeted approach.

6. Demographic Insights

Passenger Data: Airlines often have detailed demographic data on passengers, which can help in creating more effective and tailored advertising campaigns.

7. Brand Recall

Repetition and Consistency: Frequent flights and long flight times provide multiple opportunities for passengers to see and remember ads, enhancing brand recall.

By leveraging these advantages, brands can effectively reach a well-defined audience and potentially enhance their overall marketing strategy.

Airline Advertising

Airline advertising provides a unique and effective platform for reaching a diverse and engaged audience during their travel experience. This form of advertising includes various placements such as seatback screens, inflight magazines, overhead bin ads, and tray tables. Seatback screens offer high visibility and engagement, as ads are displayed directly on personal screens in front of passengers. Inflight magazines provide a tangible ad medium that passengers often read and reference throughout their journey. Overhead bin ads capture attention as passengers store their belongings, while tray table ads are visible during meal times or when the table is in use. Additionally, airline Wi-Fi and entertainment systems offer opportunities for interactive and targeted advertising, making it possible to tailor messages based on passenger preferences and behavior. Overall, inflight advertising benefits from a captive audience in a relatively uncluttered environment, enhancing brand visibility and engagement.

Contact Us

Reach out to us today at enquiry@mediaspace.co.in  to schedule a consultation and take the first step towards maximizing your brand’s visibility with Airline advertising.